Are you a reader? If you aren’t, you might want to take up a habit of reading to improve your success. 

According to Blinkist, in the early days of Warren Buffett’s investment career, he would read 600-1000 pages in a single day. Nowadays, he still dedicates 80% of his day to reading. His takeaway for everyone: no matter where you are in life, keep on learning and you will succeed. 

Here are some great titles to add to your collection, if you haven’t already. If you have, let us know what your favorites are or if there are any others to add to the list. 

1. The 7 Habits of Highly Effective People by Stephen Covey

A classic book on self-improvement, management and business, written in 1989 and still very much in style. 

For a sneak preview, the 7 habits of people who are deemed to be successful are as follows:

  1. Be Proactive
  2. Begin with the End in Mind
  3. Put First Things First
  4. Think Win-Win
  5. Seek First to Understand, Then to Be Understood
  6. Synergize
  7. Sharpen the Saw

2. The 25 Sales Habits of Highly Successful Salespeople by Stephan Schiffman

Written specifically for salespeople, the 25 habits in this book help you improve your sales techniques. Topics this book covers: 

  • Converting leads to sales
  • Staying motivated 
  • Giving killer sales presentations 

For all the habits, you’ll have to check out the book. This read can give you a fresh perspective to help you improve your sales strategy.

3. Six Thinking Hats by Edward de Bono

This book helps you learn to use the six thinking hats to be constructive and creative when solving problems, opening new opportunities, saving time, explaining complex issues to your clients, and presenting new products clearly.

And now, for the list of hats: 

  1. White Hat Thinking: Information available and needed.
  2. Black Hat Thinking: Cautions, difficulties, barriers; Where things might go wrong.
  3. Red Hat Thinking: Intuitions, feelings, and hunches
  4. Green Hat Thinking: Alternatives and creative ideas.
  5. Yellow Hat Thinking: Values and benefits; Why something might work.
  6. Blue Hat Thinking: Manage the thinking process.

4. Influence: The Psychology of Persuasion by Robert B. Cialdini

Do you ever ask yourself things like why consumers buy an item at a regular price but not when it is on sale? Or why do people buy items after they’ve been given a sample? 

This is a great read to learn how people’s minds work by understanding the 6 universal principles of persuasion. Some of these persuasion truths are things we know deep down inside, but to read the insights can still be shocking. 

5. Shift: 201 Instant-Action Proven Marketing Strategies To Sell More Insurance And Financial Products Now by Jeremiah D Desmarais

Now for a book that is directed specifically at insurance agents. 

Shift contains must-know, true-and-tried marketing strategies taken from other industries and applied to Jeremiah’s insurance business, resulting in exploding sales. If you’re looking for inspiration for your business, this book is the one. 

In a recent blog post, we discussed the classic 9-word email in communicating with your clients. That is also covered in this book, along with digital marketing basics for today’s sales and marketing world. 

If you prefer, the first four titles are available on for you to listen to. 

Do you have books you’d like to recommend that have helped you build your business? 

If this was helpful, let us know in the comments below. Also, let us know what you want to learn more about to grow your book of business. 

Join our team! If you are a Medicare agent and have questions about Sales or Medicare, call Arnie Fulmer at 702-820-3133. Arnie Fulmer is a Senior Market Advisor and the principal owner of Fulmer Insurance Group, a Medicare Brokerage Agency located in Las Vegas and licensed in multiple states. 

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